Glitter, through the agency Care of Haus

2014, two weeks in November



Through the agency Care of Haus we got an assignment to create a campaign about the blogger and model Kenza for Glitter. The aim was to emphasize the collaboration with the model and to strengthen the brand.


As a part of a larger campaign with Kenza a quiz about the model was created and published on and on Glitter’s Facebook page. Kenza also blogged about the contest, and this had the largest impact. The winner’s prize was a meeting with Kenza in Gothenburg and a goodie bag worth 2 000 SEK.


Over 38 000 games were played by 8 000 unique contestants. The contestants stayed on the site for a minute per session on average, which led to an increased brand exposure for Glitter’s trademark and a prolonged time spent on their site.

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