Glitter, through the agency Care of Haus
2014, two weeks in November
Through the agency Care of Haus we got an assignment to create a campaign about the blogger and model Kenza for Glitter. The aim was to emphasize the collaboration with the model and to strengthen the brand.
As a part of a larger campaign with Kenza a quiz about the model was created and published on glitter.se and on Glitter’s Facebook page. Kenza also blogged about the contest, and this had the largest impact. The winner’s prize was a meeting with Kenza in Gothenburg and a goodie bag worth 2 000 SEK.
Over 38 000 games were played by 8 000 unique contestants. The contestants stayed on the site for a minute per session on average, which led to an increased brand exposure for Glitter’s trademark and a prolonged time spent on their site.